There is no doubt that the media today influences trends and the spread of fashion. What's hot or not is determined by designers every season, but the spread of this message to the public is done through ads in magazines and television, billboards, and the Internet. Through these mediums, the fashion-conscious can keep up with trends and potentially anticipate new trends in the future. However, the music industry is often overlooked as a catalyst for new and emerging trends. Artist and celebrity styles have often been scrutinized by those looking for inspiration for their wardrobes. While there are some that keep track of every red-carpet event to keep tabs on their favorite celebrities, music videos reach a much larger demographic. When MTV made its debut in the 80s, music videos only showed the artist singing along to an audio track. Music videos slowly become more and more innovative; some videos act as social or political commentary while others are simply moving works of art. Fashion often acts as its own character in music videos, lending a mood or characteristic to the artist. However, this can carry negative consequences.
Designer Alexander McQueen's spring 2010 line is featured in Lady Gaga's latest video. The video itself is captivating, and the fashion almost has a life of its own and adds another element of strange to the already bizarrely unconventional visual elements. However, the designer nature makes for very expensive items of clothing. Viewers could assume that in order to be as cool as insert-artist-name, large amounts of money need to be spent on clothing. The earlier consumers realize that they can still be on top of fashion trends without breaking the bank, the more rewarding it will be.
Of course, you probably won't find these lobster-claw heels at your neighborhood consignment shop, but you can still draw inspiration from even the most outrageous looks to create an outfit that is fun, original, and cheap.
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